Effective Use of Customer Data

This course will help you turn valuable information about your customers into an effective marketing asset. The course will give you fresh ideas and new skills to enable you to use IT to encourage repeat customers. Using tried and tested methods, you will learn how to collect the right kind of information from customers, how to store it effectively, how to create a simple database in both Microsoft Excel and Access, filter and query data, and personalise documents by merging with Microsoft Word for mailing and eMailing purposes.

       
  • Location: 1 North Parade, Aberystwyth
    Cost: £120 + VAT per delegate, per course
    Time: 10am to 4pm

All courses are also available on an in-house fixed price basis and can be customised to suit individual needs.

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