Copy Writing for the Web
Did you know that it takes people about 25% longer to read an article from a computer screen than from paper? That’s just one of the differences between writing form the Web and writing for print. Chunking and hyperlinking text are techniques that you should be using when writing copy for your Web site and on-line marketing, however, different skills need to be employed when writing effective text for promotional leaflets and brochures. Businesses need to be aware of the different styles and techniques to use for both mediums and this course will provide a comprehensive overview of how to write effective text for Web sites and traditional brochures. Integral to this is ensuring your business benefits from Visit Wales national and regional brand guidelines, in terms of tone of voice, content, font and structure. This course will take you through the dos and don’ts of composing on- and off--line editorial content, from style to structure and commas to keywords.”