Social networking has gathered pace in recent years, with sites such as Bebo, Facebook, Friends Reunited, MySpace and LinkedIn offering people ways to interact with each other on-line.
The use of social networking sites is not restricted to individuals by any means. In fact. having a business presence on social networking sites can assist businesses with marketing on-line and enhance communication with customers.
Facebook was founded in 2004 by Mark Zuckerberg and fellow Harvard University students. It now has over 200million members and is the most popular social network.
Facebook has become increasingly used by businesses to create groups/pages to connect their customers and 'fans'. It can be a low cost way of communicating with customers and creating a critical mass of interest in your business which can spread virally across the Facebook Network. Posts made on your business page will appear in the news feeds of your fans/customers. Facebook friends of your customers will be able to see that they have joined your page. You can announce events, facilitate discussions and provide useful links and information to customers.
Facebook isn't necessarily suitable for every business but it is surprising how many different types of businesses are on there already.
You can create your Facebook business page by going to www.facebook.com and choosing "To create a page for a celebrity, band or business, click here" which is at the bottom right hand side of the page.
If you are not convinced, why not sign up for a personal account and have a look the businesses that on there already.InSynch has a Facebook page which can be accessed by clicking the following link:
Click here to go to InSynch's Page on Facebook
We use our Facebook page to communicate special offers to customers, hold discussions and provide useful information to businesses. Have a look and join our page by becoming a fan!