eMail Marketing
eMail Marketing Starter Package
- Analysis of current eMail set up
- Review of eMail Policy, with recommendations for improvement (if applicable)
- Development of corporate signatures and strap lines
- Advice on best eMail etiquette
- Advice on collection and/or rental of eMail addresses
- Advice on safe and legally compliant storage of customer data
Breakdown
Price to include analysis of current eMail set-up; a review of the current eMail Policy, with recommendations for improvement; the development of a corporate signature and straplines (if appropriate); advice provided on eMail etiquette; advice given on the collection and/or rental of eMail addresses for future marketing purposes; information and advice supplied on safe and legally compliant (data protection act etc.) storage of customer data. A summary of the advice and information will be provided in a comprehensive report document.
eMail Marketing Advanced Package
- Development of eMail marketing campaign
- Design and development of eNewsletter or eMail template
- Management and delivery of eMail marketing campaign*
- Monitoring and reporting on campaign progress
Breakdown
Price to include development of an eMail Marketing campaign (written report); the design of a corporate eNewsletter or eMail
template, and monthly production and distribution (editorial and images to be supplied by customer) for 1 year (12 editions); management of the proposed eMail Marketing campaign over a 12 month period; monitoring and monthly reporting on the eMail marketing campaign in terms of messages delivered, unsubscribes, bounce backs and any trends identified etc.