Articles
Here are the previous articles that have gone into our past news letters.
Website Image Optimisation
The term “a picture speaks a thousand words” is no different on a web as it is in an art gallery. Using images on your website can go along way to describe or sell a product, the image needs to look nice and yet quick to download.
DIY Email Marketing Guide
All it costs is your time
Whilst InSynch offers a full managed email marketing service, many businesses want to undertake the work themselves. In this article we show you how with a little time and some Office software, you really can do it yourself.
Many small businesses attempt to undertake email marketing by putting multiple email addresses in the CC or BCC fields in their emails. In the case of using the CC field this has the effect of displaying all of the recipients to each other and in both cases the email is very likely to be classed as spam by recipient computers. There is a more effective way to create personalised emails to all of your recipients, using standard office software.
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Using Twitter for Promotion
Twitter is different to Facebook in many ways. The concept of Twitter is far simpler and more limited in its functionality. Here is our guide to using it in your business.
When you first start using twitter, it appears quite confusing and it isnt obvious what you are supposed to do! Your first step, after you have signed up at www.twitter.com is to complete your profile in order to tell people about yourself. You need to do this so that people know who they are 'following' when they 'follow' up on Twitter.
Facebook for Businesses
Social networking has gathered pace in recent years, with sites such as Bebo, Facebook, Friends Reunited, MySpace and LinkedIn offering people ways to interact with each other on-line.
The use of social networking sites is not restricted to individuals by any means. In fact. having a business presence on social networking sites can assist businesses with marketing on-line and enhance communication with customers.